Ndi cholumikizira cholumikizira champhamvu champhamvu kwambiri, chomwe chimakhala ndi mphamvu yayikulu, yomaliza kwambiri, yowala komanso yokhazikika yokhazikika, yopanda dzimbiri, malo okhazikika komanso odalirika, etc.
YUKE yakhala ikutsatira mfundo za "Quality First, Customer Supreme, Quality Service, ndi kutsatira mgwirizanowu", ndipo ikufunitsitsa kuthandiza kasitomala aliyense." Kampani yaing'ono, yogwiritsa ntchito kwambiri" imakhala ndi cholemetsa cholumikiza mbali zambiri ndi zigawo, ndipo amayesetsa kukwaniritsa mkhalidwe wangwiro wa mankhwala makasitomala '.